The complete Twitch branding checklist
Every graphic a Twitch channel can use, what size it needs to be, and which ones actually matter when you are starting out.
6 Sept 2026
The short version
If you only do three things: an offline screen, a webcam frame, and a panel set. Those are what a new visitor actually sees.
The full list
On your channel page - Profile picture (square) - Profile banner - Offline banner — what visitors see when you are not live - Panels — About, Rules, Schedule, Socials, Discord
On stream - Gameplay overlay - Just Chatting overlay - Webcam frame - Starting Soon / Be Right Back / Ending screens - Alert graphics - Stream labels
Off Twitch - Going-live graphic for social - Schedule graphic - Discord server banner and icon
What actually matters first
New viewers form an impression from your offline screen and panels before they ever see your stream. Those come first. Alerts and labels can wait — they only matter once people are already watching.
Sizes change
Platforms adjust their requirements without much notice. Check the current dimensions when you export, and re-export when they move.
